What’s the best example of Multi-Channel Marketing? 

In the last 2 months, I have received 3 Direct Mail pieces from Google “enticing” me to sign up for a new marketing account with them and each has contained an offer of $100 off any keyword searches.

This is very interesting…Have they reached saturation on the web or perhaps just understand that Direct Mail is one of the important channels for communication within the flow of conversation? 

Google clearly has illustrated that Print and Direct Mail is important.  More important is how it is used and what other methods are complimenting those 2 channels such as Social Media, QRC’s/Tags, email, text messaging, etc.  How is the data being used and how good is it are other very important factors among many others.

Thank you to Google for helping illustrate the Multi-Channel Marketing world we have now entered.