I am humbled to have the great honor to speak at Marquette University’s Business School Symposium tomorrow.  The panel will be moderated by Ed Carroll, former Executive Vice President & Chief Marketing Officer of BonTon, a $3.5 billion retailer.

Joining me on the panel will be Steve Laughlin of the agency Laughlin Constable and Tad Hutcheson, Sr. V.P. of Air Tran Airways.  

We will be discussing relevant Direct Marketing tactics working in 2010 as well as the overall shift to highly targeted one to one communications…both on the Document Management side and the Direct Marketing side using technology as the driver.

I look forward to a great session as we just delivered a 1500% ROI on an $80,000 DM spend for a combined email/Direct Mail campaign.  That is not a typo…we delivered a 1500% ROI to our client, and it’s still growing…That is VERY exciting!!