Marquette University Speaking Engagement
I am humbled to have the great honor to speak at Marquette University’s Business School Symposium tomorrow. The panel will be moderated by Ed Carroll, former Executive Vice President & Chief Marketing Officer of BonTon, a $3.5 billion retailer.
Joining me on the panel will be Steve Laughlin of the agency Laughlin Constable and Tad Hutcheson, Sr. V.P. of Air Tran Airways.
We will be discussing relevant Direct Marketing tactics working in 2010 as well as the overall shift to highly targeted one to one communications…both on the Document Management side and the Direct Marketing side using technology as the driver.
I look forward to a great session as we just delivered a 1500% ROI on an $80,000 DM spend for a combined email/Direct Mail campaign. That is not a typo…we delivered a 1500% ROI to our client, and it’s still growing…That is VERY exciting!!
April 9th, 2010 at 12:54 pm
Hello Bobby,
Your business proposition, “to help companies think,” is evident in how you have grown your business and attracted a loyal client following.
Well done.
April 29th, 2010 at 1:14 pm
Hey this is a great post. I’m going to email this to my friends. I stumbled on this while googling for some some free downloads, I’ll be sure to visit regularly. thanks for sharing.
June 1st, 2010 at 11:37 am
Very nice, gives me a lot of inspiration being right in the midst of a redesign. It’s all in the details and comment forms are definitely overlooked more often than not. Time well spent on this post.