At First Edge Solutions, we are proud to say that we are much closer relative to David than Goliath.  As we work in Direct Mail, Statement Processing, Document Management, and Cross Media Marketing, we find ourselves competing in many ponds.  Most recently, as we have been growing, we have been running up against the multi-billion players in our industry and performing quite well. 

In our sector (on-line, print, mail, digital communications, marketing), we are in a race with all of our competitors to be the firm posessing the ability to manage data and write our own software, output the end message to the recipient (print, email, text, social media), and measure the results…then repeat.

We are finding our big competitors are having a hard time adjusting as they are running their companies with an operational and cultural contraint from legacy systems and tremendous financial overhead burdens due to seismic marketplace shifts over the last decade/recession.  This has provided an incredible opportunity for our teams at First Edge Solutions to build and deliver highly successful campaigns and print programs for our clients as we are helping our Fortune 1000 clients (and smaller) because we think differently, more aggressively, and can act on the agreed upon solution faster to deliver immediate results to marketplace.  

So is bigger always better??…Good question.  Perhaps the better means of asking the question is, “Who really wants to earn your business more David or Goliath?”  My vote is for David.

This entry was posted on Friday, May 28th, 2010 at 12:04 pm and is filed under First Edge. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.