Multi-Channel Marketing is here.
What’s the best example of Multi-Channel Marketing?
In the last 2 months, I have received 3 Direct Mail pieces from Google “enticing” me to sign up for a new marketing account with them and each has contained an offer of $100 off any keyword searches.
This is very interesting…Have they reached saturation on the web or perhaps just understand that Direct Mail is one of the important channels for communication within the flow of conversation?
Google clearly has illustrated that Print and Direct Mail is important. More important is how it is used and what other methods are complimenting those 2 channels such as Social Media, QRC’s/Tags, email, text messaging, etc. How is the data being used and how good is it are other very important factors among many others.
Thank you to Google for helping illustrate the Multi-Channel Marketing world we have now entered.
February 20th, 2010 at 5:47 pm
I really enjoyed reading this blogpost, keep up creating such interesting articles.
June 6th, 2010 at 10:44 am
Interesting article. Were did you got all the information from…
June 20th, 2010 at 10:20 am
Hello,
I’ve been doing a lot of research online lately regarding online promotion and Search Engine Optimization since I just opened up an marketing blog with a couple of friends of mine.
The information offered on your site would be of great value to our visitors and I believe your visitors would find great value in our site. Because our two websites are complementary rather than competitive, I see synergy here as an opportunity for our mutual benefit and I’d really like to exchange links with your website. Have a look at our site if you want, we put a lot of work and effort into it and are dedicated to improve it constantly.
We receive a lot of hits already (contact me for visitor stats) and I think both our sites can benefit from one another.
Anyway, just thought I’d share my thoughts with you - keep up the good work and contact me if interested!